Dan Mac Kenzie
About Dan Mac Kenzie
Dan Mac Kenzie is the President of the Canadian Hockey League and has held various leadership roles at the National Basketball Association, contributing significantly to the growth of sports marketing and media presence in Canada.
Career at Canadian Hockey League
Dan Mac Kenzie has been serving as the President of the Canadian Hockey League since 2019. In this role, he has played a pivotal role in expanding the league's media presence through strategic partnerships. Additionally, he has been instrumental in developing licensing agreements that have enhanced the visibility of hockey in Canada. His efforts in organizing and managing live events have significantly contributed to the growth of hockey's popularity across the nation.
Role at National Basketball Association (NBA)
Dan Mac Kenzie has held several key positions at the National Basketball Association (NBA). Since 2014, he has been the Vice President & Managing Director in Toronto, Ontario, Canada. Between 2011 and 2013, he served as Managing Director, and prior to that, from 2006 to 2011, he was the General Manager. His earlier roles at the NBA include Director of Marketing from 2004 to 2006 and Project Lead for NBA Europe Games in Paris from 2002 to 2003.
Marketing Experience at TSN
Before joining the NBA, Dan Mac Kenzie worked at TSN as a Senior Marketing Manager from 2003 to 2004. During his tenure, he was responsible for leading marketing initiatives and campaigns that supported the network's sports programming and brand presence in the Toronto, Canada area.
Educational Background
Dan Mac Kenzie has a rich educational background. He completed his Masters in Sports Administration at Ohio University from 2017 to 2019. Prior to that, he studied Sport and Event Marketing at George Brown College, earning a Sports Marketing degree in 1996-1997. He also holds a Bachelor of Education (BEd) in Business and History from Brock University (1994-1995) and a Bachelor of Commerce (B Comm) in Marketing from McMaster University (1988-1992).