Dayna M. Bieber
About Dayna M. Bieber
Dayna M. Bieber is the Principal Product Designer and Director for Next Gen Digital Experiences at the NBA, with over 12 years of experience in product design and a focus on human-centered, accessible products.
Current Role at NBA
Dayna M. Bieber currently holds the position of Principal Product Designer, Director focusing on Next Gen Digital Experiences at the National Basketball Association (NBA) since 2021. In this role, she leads the design vision for the NBA's digital platforms, creating consistent cross-platform experiences for mobile, web, and connected devices in the New York City Metropolitan Area.
Previous Experience in Product Design
Before her current role, Dayna served as the Product Design Lead for Next Gen Digital Experiences at the NBA in 2021 for 4 months. Prior to that, she worked at Big Spaceship as a Product Design Lead from 2020 to 2021 and as a Senior Product Designer in 2019. At Siegel+Gale, she held the position of Product Design Lead in 2020. Her extensive background in product design reflects her ability to handle various design challenges and deliver innovative solutions.
Freelance and Creative Direction
Alongside her roles in established companies, Dayna is also a Freelance Creative Director and Product Design Lead since 2013. Furthermore, she worked as an Interactive Art Director at Mirror Design Studio from 2013 to 2014 and as a Freelance Art Director for the NOH8 Campaign from 2011 to 2015.
Career in Art Direction
Dayna's early career includes diverse roles in art direction. From 2016 to 2019, she worked as Senior Art Director and Associate Creative Director at MullenLowe Profero. She also served as an Art Director at Concept Farm from 2014 to 2016, and at Young & Rubicam/Bravo from 2011 to 2012. Her career began with internships at Crispin Porter + Bogusky, Ronin Advertising Group, and Laird + Partners.
Educational Background
Dayna holds a BS in Communication with a Double Major in Advertising and Graphic Design from the University of Miami, where she studied from 2006 to 2010. Her educational credentials have provided a solid foundation for her career in product design and art direction.