Denny Chen
About Denny Chen
Denny Chen is the Senior Manager of Strategy in the Digital Media Department at the NBA, based in Shanghai, China. He holds an MBA from Emory University and has previous experience at Emerson and Euromonitor International.
Current Title and Role
Denny Chen is currently serving as a Senior Manager, Strategy in the Digital Media Department at the National Basketball Association (NBA). He has been with the NBA since 2016, operating out of Shanghai City, China. In his role, Chen is responsible for strategic planning and digital media initiatives, focusing on growth and engagement within the digital landscape.
Professional Background
Before joining the NBA, Denny Chen accrued valuable experience in various strategic and analytical roles. He worked as a Strategic Planning MBA Intern at Emerson in 2014 for two months in Sidney, Ohio, where he contributed to key strategic initiatives during his internship. Prior to this, Chen served as a Country Analyst at Euromonitor International from 2010 to 2013, providing market research and consulting expertise over a span of three years.
Academic Qualifications
Denny Chen boasts a strong academic background with a Master of Business Administration (MBA) from Emory University’s Goizueta Business School, which he completed between 2013 and 2015. During his MBA program, Chen was a finalist at the Deloitte Case Competition, highlighting his analytical and strategic prowess. He also holds a Bachelor of Arts in Political Science with a minor in Economics from National Chung Cheng University, obtained between 2005 and 2009.
Market Research Expertise
Denny Chen has substantial experience in market research, garnered during his tenure at Euromonitor International as a Country Analyst. In this role, he provided detailed market insights and strategic recommendations, leveraging his expertise to support business decisions and market strategies.
Location and Work Environment
Denny Chen is currently based in the Jing'an District of Shanghai, China. His professional activities are centered in this vibrant business district, where he continues to contribute to the digital strategy of the NBA's operations.