Derek Liang
About Derek Liang
Derek Liang is the Marketing Director at the NBA with extensive experience in brand marketing and digital strategies.
Current Position at the NBA
Derek Liang is currently serving as the Marketing Director at the National Basketball Association (NBA). He has been in this role since 2022, based in Beijing, China. His responsibilities include overseeing the marketing strategies for the NBA in China, focusing on expanding the brand’s visibility and engagement in the region.
Previous Roles at the NBA
Before becoming Marketing Director, Derek Liang was the Senior Marketing Manager for Branding & Fan Marketing at the NBA from 2017 to 2021. During his four-year tenure, he managed branding initiatives and fan engagement strategies, enhancing the relationship between the NBA and its audience in Beijing City, China.
Experience at Expedia, Inc.
Derek Liang worked as the Regional Marketing Manager at Expedia, Inc. for 9 months from 2016 to 2017. Based in Beijing City, China, he handled regional marketing activities, focusing on boosting Expedia’s presence and performance in the market.
Marketing Manager at renren.com
From 2011 to 2014, Derek Liang held the position of Marketing Manager at renren.com. Over these three years, he was responsible for developing and executing marketing strategies to increase the platform's user base and engagement in Beijing City, China.
Educational Background
Derek Liang holds a Master of Business Administration (M.B.A.) from Rice University’s Jesse H. Jones Graduate School of Business, where he studied from 2014 to 2016. Prior to that, he earned his Bachelor of Arts (BA) in International Economics and Trade from Nankai University, completing his undergraduate studies in 2009.
Expertise in Partnership Management
Derek Liang has a strong background in partnership management. He has collaborated with various stakeholders throughout his career to enhance brand visibility and engagement, particularly in the realm of sports and travel marketing.
Specialization in Branding Strategy
With over a decade of experience in branding and marketing, Derek Liang specializes in branding strategy. He leverages innovative advertising techniques to strengthen brand identity and has a track record of successful digital and social marketing strategies.