Drew Ormrod
About Drew Ormrod
Drew Ormrod is the Senior Director of Membership & Fan Loyalty at the NBA, with extensive experience in customer loyalty programs and strategic marketing.
Title
Drew Ormrod serves as the Senior Director for Membership & Fan Loyalty at the National Basketball Association (NBA).
Current Company
Drew Ormrod is currently working at the National Basketball Association (NBA) as the Senior Director of Membership & Fan Loyalty. He has been with the NBA since 2021, overseeing initiatives focused on rewarding fan loyalty and engagement across various platforms.
Previous Experience at Luxottica
Prior to his tenure at the NBA, Drew Ormrod held the role of Senior Director of CRM and Loyalty at Luxottica from 2016 to 2021. During his 5-year period with Luxottica in the Greater New York City Area, he was responsible for developing customer relationship management and loyalty programs.
Previous Experience at Edelman
In 2016, Drew Ormrod worked as the Senior Vice President of Digital at Edelman for 9 months. His role in the Greater New York City Area focused on leading digital strategy initiatives.
Previous Experience at OgilvyOne Worldwide
From 2007 to 2015, Drew Ormrod served as a Partner and Executive Group Director at OgilvyOne Worldwide in the Greater New York City Area. Over 8 years, he contributed to major accounts and led diverse marketing projects.
Previous Experience at TBWA\Worldwide
Drew Ormrod worked as the Senior Account Manager at TBWA\Worldwide from 2004 to 2006 in London, England, United Kingdom. His 2-year tenure involved managing key client accounts and executing strategic initiatives.
Education
Drew Ormrod has completed several advanced educational programs. He studied Business Analytics at The Wharton School, where he achieved an Executive Program. Additionally, he earned a Master's Degree in Strategic Marketing from CIM | The Chartered Institute of Marketing. He also holds a Bachelor’s Degree in Marketing from Cape Peninsula University of Technology.
Industry Expertise
Drew Ormrod has a strong background in building and launching customer loyalty programs, particularly in the sports industry. His experience includes creating a global membership program at the NBA aimed at rewarding fan loyalty. Drew has consistently demonstrated his capability to engage and retain customers through innovative marketing strategies.
Strategic Customer Engagement
Drew Ormrod has a proven track record of driving business performance through strategic customer engagement initiatives. His extensive experience encompasses various industries, allowing him to implement effective marketing strategies that enhance customer loyalty and business growth.