Ellen Hagen
About Ellen Hagen
Ellen Hagen is the Senior Director of Global Partnerships at the NBA, with extensive experience in partnership management, strategic planning, and event management.
Current Role at National Basketball Association
Ellen Hagen currently holds the position of Senior Director, Global Partnerships, Partnership Management at the National Basketball Association (NBA). She began this role in 2017 and is based in the Greater New York City Area. Her work involves managing global partnerships, which includes fostering relationships with key stakeholders and ensuring that partnerships align with the NBA's strategic goals.
Previous Roles at National Basketball Association
Before her current role, Ellen worked as the Director of Global Marketing Partnerships at the NBA from 2013 to 2017. In this position, she was responsible for developing and implementing marketing strategies to enhance the NBA's global presence. She successfully managed various marketing initiatives and collaborated with international partners to drive brand growth.
Experience at Wasserman Media Group
Ellen Hagen served as Director, Consulting at Wasserman Media Group from 2006 to 2013. Based in the Greater Los Angeles Area, she was instrumental in advising clients on sports marketing strategies. Her role included strategic planning and execution, demonstrating her expertise in consulting and partnership management.
Career at Octagon Marketing
Ellen worked as a Senior Account Executive at Octagon Marketing from 2003 to 2006. During her tenure, she managed client accounts and was involved in the planning and execution of marketing campaigns. Her responsibilities also included coordination with stakeholders to ensure successful project outcomes.
Roles in Sports Event Management
Earlier in her career, Ellen held positions at the United States Golf Association (USGA) and the 1999 Women's World Cup. At the USGA, she was part of the Championship Staff from 2001 to 2002, contributing to the successful organization of golf championships. At the 1999 Women's World Cup, she worked as a Marketing Assistant, supporting marketing efforts for the event.
Education at Indiana University Bloomington
Ellen Hagen studied at Indiana University Bloomington, where she majored in Sports Communication and minored in Business. Her academic background laid the foundation for her career in sports marketing and partnership management, equipping her with the necessary skills and knowledge to excel in her professional roles.
Expertise in Event Management and Analysis
Ellen possesses significant expertise in managing large-scale events, an essential aspect of her role in partnership management. Her skills in ROI (Return on Investment) and ROO (Return on Objectives) analysis are crucial for assessing the success of partnerships. Additionally, she has a strong background in strategic planning, development, and execution, which contributes to her leadership in global partnerships.
Skills in Budget Maintenance and Team Leadership
Ellen is experienced in maintaining budgets to ensure financial efficiency in partnership projects. Her ability to lead and manage teams is evident through her roles in various high-profile sports organizations. She consistently demonstrates leadership capabilities, managing teams to achieve organizational goals in a dynamic and competitive industry.