Elsa Memmi
About Elsa Memmi
Elsa Memmi is the Vice President of Global Content & Media Distribution for EMEA at NBA Europe, based in London.
Title
Elsa Memmi is Vice President - Global Content & Media Distribution - EMEA at NBA Europe. She has held this position since 2009, operating out of the London headquarters in the United Kingdom.
Education and Expertise
Elsa Memmi earned a Master of Business Administration (MBA) from Cass Business School, completing her studies from 2002 to 2003. She also studied Law for a year from 1997 to 1998. Additionally, she has a strong foundation in International Law, having spent six years, from 1991 to 1997, at the University of Paris I: Panthéon - Sorbonne.
Background
Since 2009, Elsa Memmi has been integral to the operations of NBA Europe as Vice President of Global Content & Media Distribution - EMEA. Notably, she has overseen the relocation of the NBA's European headquarters from Paris to London. Her role entails managing an international media team fluent in seven languages, responsible for media distribution across over 40 countries.
Achievements
Elsa Memmi has been instrumental in licensing 45,000 hours of TV programming and distributing the NBA TV 24/7 channel throughout the EMEA region. She has also focused on expanding the NBA's digital offerings and direct-to-consumer strategies, aiming to enhance fan engagement across the EMEA region.