Emily Martin
About Emily Martin
Emily Martin is the Manager of Paid Social Marketing at the NBA, specializing in creating and optimizing paid social media campaigns across various platforms.
Current Role at NBA
Emily Martin currently holds the position of Manager, Paid Social Marketing at the National Basketball Association (NBA) based in New York, New York, United States. She has been in this role since 2021. Her responsibilities include creating and optimizing paid social media campaigns to drive engagement and revenue for the NBA’s digital properties.
Previous Experience at Discovery Inc
Prior to her current role, Emily Martin worked at Discovery Inc. She served as a Digital Media Strategist – Paid Social from 2019 to 2021, and as a Digital Media Coordinator from 2018 to 2019. During her tenure, she was responsible for managing and optimizing paid social media campaigns to enhance viewer engagement and drive subscriber growth for Discovery's digital platforms.
Early Career Internships
Emily Martin's career began with several internships that built her expertise in marketing, communications, and public relations. She interned at Fordham University’s Athletic Department as a Marketing and Ticketing Intern in 2018, and at NBCUniversal Media, LLC as MSNBC Media Relations Intern during the 2016 Presidential Election. Additionally, she held intern positions at MaciasPR, and the Department of Marketing and Communications at Fordham University.
Educational Background
Emily Martin pursued her higher education at Fordham Gabelli School of Business, where she earned a Bachelor's degree in Business Administration from 2014 to 2018. Before that, she attended Jesuit High School Portland from 2010 to 2014. Her academic background laid the foundation for her successful career in marketing and social media.
Expertise in Paid Social Marketing
Specializing in paid social media campaigns, Emily Martin excels in optimizing marketing strategies across platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest, Reddit, and TikTok. Her expertise includes driving global subscriber growth and revenue for entertainment and sports-focused direct-to-consumer products, with a proven track record in the sports and entertainment sectors.