Erica Holley
About Erica Holley
Erica Holley is the Global Fan Marketing Lead at the NBA with extensive experience in marketing across music, television, and sports.
Current Role at NBA
Erica Holley currently serves as the Global Fan Marketing Lead at the National Basketball Association (NBA) in New York, New York, United States. She assumed this role in 2022. As part of her responsibilities, she played a key role in the upcoming rebranding of the NBA's app and the League Pass subscription service.
Previous Positions at NBA
Erica Holley previously worked at the NBA as the Brand Marketing Lead from 2021 to 2022. During her tenure, she focused on promoting the NBA brand and increasing fan engagement through various marketing initiatives.
Tenure at Paramount
Before joining the NBA, Erica Holley had a productive career at Paramount spanning several roles. She served as the Senior Director of Consumer Marketing & Brand Strategy for 2 months in 2021. Earlier, she held the position of Director of Consumer Marketing & Brand Strategy from 2018 to 2020 and was the Senior Manager of Consumer Marketing & Brand Strategy from 2015 to 2018. In these roles, she contributed to audience engagement and brand positioning across various projects, including the launch of BET's streaming service BET+.
Experience at Universal Music Group
Erica Holley worked at Universal Music Group from 2005 to 2013, occupying multiple strategic marketing roles. She was the Director of Marketing and Label Manager in the Greater Los Angeles Area from 2009 to 2013. Prior to this, she held the roles of Director of Marketing from 2007 to 2008 and Director of Field Marketing from 2005 to 2007 in the Greater New York City Area. Her engineering of marketing strategies contributed significantly to the brand’s visibility and artist promotion.
Education and Professional Development
Erica Holley participated in a Leadership Seminar offered by NAMIC (National Association For Multi-Ethnicity In Communications) in 2017. She also holds a BA degree from the University of North Carolina at Greensboro, obtained in 1970. Her education has provided a strong foundation for her extensive career in marketing across multiple entertainment sectors, including music, television, and sports.