Fang Xie
About Fang Xie
Fang Xie is the Senior Director of Digital Media at the NBA, with a background in mobile publishing and account management.
Current Role at NBA Digital Media
Fang Xie serves as the Senior Director of NBA Digital Media. He has held this position since 2015, based in Beijing City, China. In this role, he oversees digital media initiatives, focusing on expanding the NBA's digital footprint and enhancing fan engagement through various digital platforms.
Experience at Electronic Arts
From 2012 to 2015, Fang Xie worked as the Head of Publishing for EA Mobile at Electronic Arts (EA) in Beijing City, China. During his tenure, he was responsible for overseeing the distribution and marketing of EA's mobile games, which included developing strategic publishing partnerships and expanding market reach.
Role at Nokia Mobile Phones
Fang Xie held the position of Senior Account Manager for the China Mobile (CMCC) Account at Nokia Mobile Phones from 2005 to 2012. His contributions included managing and expanding Nokia's developer community to foster innovative application development, creating business opportunities through product offerings and channel sales, and driving marketing programs to promote Nokia technology.
Professional Experience at Nortel Networks
Between 2004 and 2005, Fang Xie worked as an Account Manager in the China Mobile (CMCC) Department at Nortel Networks. In this role, he managed relationships with key clients and was involved in strategic account management initiatives.
Tenure at Asiainfo
Fang Xie served as an Account Manager in the CMCC Department at Asiainfo from 2000 to 2004. His responsibilities included managing key accounts and ensuring client satisfaction within the China Mobile network.
Educational Background
Fang Xie studied Electrical Engineering Technologies/Technicians at Beijing University of Aeronautics & Astronautics. He earned a Bachelor of Science (B.Sc.) degree in 1970. His education provided a strong foundation for his subsequent career in technology and account management.