Gary Zhao
About Gary Zhao
Gary Zhao is the Manager of Social Media at NBA X, working to expand the NBA's digital presence in China since 2021. He has a background in digital media, social content publishing, and partnership marketing, with experience at various organizations including BSE Global, PRLab, and Edelman.
Title
Gary Zhao holds the position of Manager, Social Media, NBA X at the National Basketball Association (NBA).
Current Role at NBA
Since 2021, Gary Zhao has been serving as Manager, Social Media, NBA X at the National Basketball Association (NBA). Based in Beijing, China, he focuses on managing social media accounts and devising strategies to engage the Chinese audience. His role involves aligning social media campaigns with major basketball events and cultural moments in China.
Previous Experience at NBA
Before his current role, Gary Zhao worked in various capacities at the NBA. In 2021, he was involved in Digital Media for eight months in Beijing. From 2020 to 2021, he served in Digital and Social Content Publishing for 11 months in Secaucus, New Jersey, USA. Earlier, in 2019, he was a Business Development Intern in Global Partnerships for one month in Shanghai and a Partnership Marketing Intern for three months at BSE Global.
Educational Background
Gary Zhao earned his Master of Science (MS) in Sports Management from Columbia University in the City of New York, where he studied from 2018 to 2019. Prior to that, he achieved a Bachelor’s Degree in Public Relations, Advertising, and Applied Communication from Boston University, studying from 2014 to 2018.
Social Media Strategy Experience
Gary Zhao has a robust background in social media strategy. From 2017 to 2020, he was the Founder & Chief Social Media Strategist at F1 Frontline. His experience also includes being an Account Supervisor at PRLab at Boston University for four months in 2018 and an Account Executive at PRLab for three months in 2017.