George Aivazoglou
About George Aivazoglou
George Aivazoglou is the Vice President, Head of Fan Engagement & DTC - Europe & Middle East at the NBA, with extensive experience in digital transformation and fan engagement strategies within the sports industry.
Company
George Aivazoglou is currently working at the National Basketball Association (NBA) as Vice President, Head of Fan Engagement & DTC - Europe & Middle East. He has played a key role in expanding the NBA's direct-to-consumer offerings in these regions. His efforts have significantly contributed to the growth of the NBA's international markets by leveraging innovative marketing techniques and developing strategic partnerships to enhance the brand's presence.
Previous Positions
Before joining the NBA, George Aivazoglou held several significant roles. He was Vice President & Chief Marketing Officer at Discovery Inc., overseeing Eurosport from 2017 to 2020. Prior to that, he served as Chief Marketing Officer at EZBob Ltd from 2016 to 2017. He also worked at Sky, first as Marketing Controller - TV Products from 2013 to 2016, and then as Senior Manager, Product Marketing - Communication Products from 2012 to 2013. Earlier in his career, he was Head of Marketing Strategy at T-Mobile from 2011 to 2012, Senior Strategy Manager from 2009 to 2011, and Strategy Manager from 2007 to 2009. He also worked as a Management Consultant at IRI from 2006 to 2007.
Education and Expertise
George Aivazoglou has a substantial academic background. He studied Strategy, Developing and Sustaining Business at the University of Pennsylvania - The Wharton School in 2009. In 2008, he attended IESE Business School - University of Navarra and studied Strategy, achieving Making Innovation Work. He earned an M.Sc. in Marketing from Athens University of Economics and Business from 2003 to 2005. Additionally, he holds a Bachelor of Science in International Business & Economics from the University of Macedonia, where he studied from 1998 to 2003.
Fan Engagement and Digital Transformation
George Aivazoglou has extensive experience in digital transformation and fan engagement within the sports industry. His current role at the NBA involves integrating digital platforms to enhance fan experiences and engagement. He has been instrumental in developing strategies that utilize digital tools to connect with audiences, thus expanding the NBA's reach and influence in the Europe and Middle East regions.
Strategic Partnerships
Throughout his career, George Aivazoglou has been involved in developing strategic partnerships to enhance brand presence. At the NBA, he has successfully formed alliances that have bolstered the brand's impact in Europe and the Middle East. His previous roles also saw him creating and nurturing partnerships aimed at driving growth and expanding market reach.