Gexz Cheong
About Gexz Cheong
Gexz Cheong is the Director of Gaming (Digital) at the National Basketball Association (NBA) in Shanghai, China, with a background in senior roles at Gamecomb, King, and Electronic Arts (EA). He holds a Bachelor's degree in Computer Science from Monash University.
Current Position at the National Basketball Association (NBA)
Gexz Cheong serves as the Director of Gaming (Digital) at the National Basketball Association (NBA). Since 2019, he has been responsible for devising a comprehensive gaming strategy and roadmap aimed at ensuring sustainable growth within the gaming sector. Situated in Shanghai City, China, Cheong plays a pivotal role in driving the NBA's direct-to-consumer initiatives. His work focuses on creating engaging experiences for fans, enhancing fan interactions through membership and loyalty programs, and supporting business development by identifying new prospects and negotiating deals.
Previous Experience at Gamecomb and Beijing Bewinner Communications Co., Ltd.
Before joining NBA, Gexz Cheong was associated with Gamecomb and Beijing Bewinner Communications Co., Ltd. as 资深运营总监 (Senior Operations Director) for SimCity China from 2017 to 2019. During his tenure, he contributed significantly to the operational management of the gaming projects in Shanghai, focusing on aligning production, marketing, and product management processes with strategic goals.
Roles at King
Between 2016 and 2017, Gexz Cheong worked at King in Shanghai as the 业务绩效负责人 (Head of Business Performance). In this role, he managed business operational performance, ensuring the company's projects met key milestones and objectives, maintaining alignment with King's strategic initiatives.
Career at Electronic Arts (EA)
Gexz Cheong's career at Electronic Arts (EA) spanned several roles from 2010 to 2015. He served as the Senior Product Manager (2010-2011), Sr. Business Operation Manager (2012-2013), and Sr. Operations Director (2013-2015) in Shanghai. In these positions, he was integral to the product management, business operations, and strategic alignment of projects, leveraging his expertise to drive successful outcomes.
Educational Background
Gexz Cheong studied Computer Science at Monash University, where he completed his Bachelor's degree from 2000 to 2003. His educational background laid a solid foundation for his extensive career in the gaming industry, equipping him with the technical and analytical skills necessary to excel in various high-level managerial roles.