Gonzalo Sevilla
About Gonzalo Sevilla
Gonzalo Sevilla is the Senior Director of Business Development at the NBA, with extensive experience in business development, advertising sales, and marketing in the sports industry.
Professional Role at NBA
Gonzalo Sevilla currently holds the position of Senior Director Business Development at the National Basketball Association (NBA). He has been in this role since 2019, operating out of Ciudad de México y alrededores, México. His responsibilities involve constructing new local platforms and negotiating new marketing partnerships, bringing tangible value to both clients and the league.
Previous Experience at FOX Sports
Gonzalo Sevilla worked at FOX Sports as the Director of Advertising Sales for Mexico from 2015 to 2016. During his tenure, he significantly grew the advertising sales by 53% in just one year. His role focused on driving revenue growth and enhancing the company's market presence in Mexico.
Role at ESPN
Gonzalo Sevilla served in multiple positions at ESPN. From 2010 to 2015, he was the Strategy & Business Development Director for Latam, and before that, from 2006 to 2010, he worked as the New Media & Business Development Manager for Mexico. He successfully launched various business units, including new media, live events, content development, and licensing.
Educational Background
Gonzalo Sevilla holds a Master of Business Administration (MBA) from IE (Instituto de Empresa), where he studied Business Administration and Management from 2001 to 2002. He also earned a Bachelor's degree in Marketing/Marketing Management from Universidad Anáhuac Mexico Sur between 1997 and 2000.
Early Career and Other Roles
Earlier in his career, Gonzalo Sevilla co-founded 2W.net & Lemon Events, focusing on the Spanish territory from 2002 to 2004. He also worked at Notmusa, first as an Advertising Sales Account from 1999 to 2001 and later as Marketing Manager from 2004 to 2006. During his time at Notmusa, he developed a self-sustainable marketing area at RÉCORD by creating budgets through barter deals and promotional sales.