Gustavo Coelho
About Gustavo Coelho
Gustavo Coelho is the Senior Manager of Global Media Distribution for NBA Brazil, with a rich background in media and sports management, including significant roles at WarnerMedia and Esporte Interativo.
Title and Role at NBA Brazil
Gustavo Coelho is the Senior Manager of Global Media Distribution for NBA Brazil. He has held this position since 2021 and operates primarily out of Rio de Janeiro, Brazil. His current role involves overseeing media distribution strategies and partnerships to enhance the NBA’s presence in the Brazilian market.
Career at NBA
Before becoming the Senior Manager, Gustavo Coelho worked as a Manager of Global Media Distribution at NBA Brazil from 2019 to 2020. In this role, he focused on expanding the NBA’s reach and forging key media partnerships. His tenure saw significant achievements, including securing a media deal with Budweiser and facilitating the NBA's return to Free-to-Air TV in Brazil after a 20-year hiatus through a collaboration with Band TV.
Professional Experience at WarnerMedia
From 2014 to 2018, Gustavo Coelho served as the Product Manager/Lead for TV Sports Channels at WarnerMedia. During these four years, he was responsible for managing sports channel portfolios and enhancing their market presence in Brazil. His role required a deep understanding of media trends and consumer behavior to successfully position WarnerMedia’s sports content.
Early Career at Esporte Interativo
Gustavo Coelho’s career began at Esporte Interativo, where he held various positions from 2009 to 2014, including Intern in Live Shows Production, Coordinator of Live Programs, and Manager of Rights Acquisition. He played pivotal roles in executive production and special content coordination. His leadership skills were recognized early on, leading to his role as Programming Manager for TV Channels, handling significant aspects of content and broadcast scheduling.
Educational Background and Specializations
Gustavo Coelho has an extensive educational background in digital communication and media. He completed his Digital Product Management and Digital Leadership MicroMasters programs at Boston University's Questrom School of Business from 2018 to 2020. He also earned a Digital Marketing Professional Certificate from The Wharton School in 2018. Additionally, he holds a Bachelor’s degree in Social Communication with a specialization in Journalism from Pontifícia Universidade Católica do Rio de Janeiro. His early education was completed at Colégio Santo Inácio.
Notable Achievements and Impact
Gustavo Coelho has been instrumental in achieving record TV viewership and NBA League Pass subscriptions in Brazil. He played a crucial role in NBA's media initiatives, including a landmark distribution deal with Budweiser. His efforts in bringing the NBA back to Free-to-Air TV in Brazil after 20 years significantly boosted the league’s visibility. Additionally, Gustavo is recognized for leading teams of over 20 people at Esporte Interativo, where he was invited to become a company partner. Outside his professional career, he was the first-ever winner of the Brazilian Formula Inter racing series, securing 5 wins between 2016 and 2017.