Gustavo Penna
About Gustavo Penna
Gustavo Penna is the Senior Content Manager at the NBA, known for pioneering digital content initiatives and live broadcasts in Brazil.
Title
Gustavo Penna serves as a Senior Content Manager at the National Basketball Association (NBA).
Current Role at the NBA
Gustavo Penna has been with the NBA since 2017, steadily advancing to his current position as Senior Content Manager. Based in Rio de Janeiro, Brazil, he has been in this role since 2019. His responsibilities include overseeing content strategy and production for NBA's digital platforms in Brazil.
Previous Roles at the NBA
Before becoming Senior Content Manager, Gustavo worked as a Manager - Content from 2017 to 2019 at the NBA's Rio de Janeiro office. Additionally, he served as a Project Employee focused on Digital Content for 10 months in 2017. These roles involved managing content initiatives and engaging with Brazilian audiences to promote NBA's digital and broadcast content.
Education and Expertise
Gustavo Penna holds a Bachelor's degree in Communication and Media Studies from Universidade Federal de Juiz de Fora, completed between 2005 and 2009. He also earned a CBA in Sports Management & Marketing from Ibmec, where he studied from 2016 to 2017. His educational background equipped him with a solid foundation in marketing, media production, and sports management.
Achievements in Content Production
Gustavo Penna has made significant contributions to NBA's content initiatives. He produced the first NBA digital weekly show in Brazil, 'NBA Freestyle,' which delivered over 50 episodes and attracted more than 30 million unique viewers. Under his leadership, the NBA Brasil YouTube channel, launched in March 2020, quickly grew to over 280,000 subscribers by offering three live games per week. He also developed creative branded content for the NBA 2K launch and led content creation for the G League International Challenge in Montevideo, Uruguay, in 2019.