Helen Lee
About Helen Lee
Helen Lee is the Regional Marketing Manager at the NBA, with extensive experience in marketing roles across various companies in Hong Kong.
Regional Marketing Manager at NBA
Helen Lee currently holds the position of Regional Marketing Manager at the National Basketball Association (NBA) in Hong Kong. Since 2018, she has been instrumental in developing marketing strategies that significantly increased NBA viewership across multiple Asian countries. She also played a critical role in expanding the NBA's digital presence across Southeast Asia and implemented successful subscriber growth initiatives for NBA's media partners in Japan and South Korea.
Previous Roles in Marketing
Before joining the NBA, Helen Lee served as the Associate Marketing and Operation Director at HUYI Global Information HK Ltd. from 2016 to 2018. Her responsibilities included overseeing marketing and operational strategies. Prior to that, she was an Assistant Marketing Manager at PCCW Media Group (Now TV) from 2010 to 2016, where she honed her skills in media marketing. Her early career involved a role as Marketing Officer at Huyi Global from 2009 to 2010 in Wanchai.
Education and Qualifications
Helen Lee pursued her higher education at the University of Birmingham, where she achieved a Master’s degree. The specific field of study and year of graduation are not provided, but her advanced education has undoubtedly contributed to her extensive expertise in marketing and operations.
Marketing Strategies and Digital Expansion
Throughout her career, Helen Lee has been recognized for her expertise in developing effective marketing strategies. At the NBA, she devised campaigns that boosted viewership in various Asian countries and strengthened the league's digital presence in Southeast Asia. Her work included implementing subscriber growth initiatives for NBA's media partners in Japan and South Korea, showcasing her ability to tailor marketing initiatives to different regional markets.