Howard Cheng
About Howard Cheng
Howard Cheng is the Manager of Events and Attractions at the NBA, with extensive experience in event management and marketing in Asia.
Title
Howard Cheng is currently the Manager of Events and Attractions at the NBA, a role he has held since 2010. He operates predominantly out of Beijing.
Education and Expertise
Howard Cheng pursued his higher education at notable institutions. He holds a degree in Sports Management from National Taiwan Normal University, where he studied from 2006 to 2008. Prior to that, he completed his Bachelor of Arts in English Language and Literature, General from National Dong Hwa University, studying there from 1997 to 2001.
Professional Background at NBA
Howard Cheng has accumulated extensive experience at the NBA, holding various roles over the years. He began as a Marketing Specialist from 2003 to 2006 in Taiwan, progressed to Coordinator from 2006 to 2008 also in Taiwan, then became Senior Coordinator from 2008 to 2010 in Beijing City, China. In 2010, he transitioned to his current role as Manager of Events and Attractions in Beijing.
Responsibilities and Key Roles
In his role as Manager of Events and Attractions, Howard Cheng is involved in a variety of initiatives. He designs and creates basketball skill development programs tailored for the Asian market. He is responsible for selecting and managing event agencies to ensure the successful execution of NBA events in Taiwan. Howard conducts extensive research on existing arenas and basketball facilities to improve event planning. Furthermore, he collaborates closely with NBA talent, such as Dance Teams and Mascots, to enhance the appeal of events. He also monitors and tracks local and regional trends in event sponsorship and marketing to align with NBA brand objectives.
Early Career at Taiwan Web Online Co. Ltd.
Before joining the NBA, Howard Cheng worked at Taiwan Web Online Co. Ltd. as a senior editor from 2001 to 2003 in Beijing. This experience provided him with a strong foundation in content management and editing, which has been beneficial in his subsequent roles.