Ian Mc Coy
About Ian Mc Coy
Ian Mc Coy is the Director of Digital & Social Live Content at the NBA, with extensive experience in live production and content creation.
Title
Ian Mc Coy is the Director of Digital & Social Live Content at the National Basketball Association (NBA).
Current Role at NBA
Ian Mc Coy has been working at the NBA as the Director of Digital & Social Live Content since 2018. His work involves collaborating with the NBA's Global Partnership team to create live content and experiences for official marketing partners, significantly boosting company revenue. He has played a key role in expanding the NBA's global presence by integrating content from other global leagues onto NBA platforms. Additionally, he leads creative ideation for non-live VOD shows and captures at major NBA events such as the NBA All-Star Game and NBA Draft.
Previous Experience
Before his current role at the NBA, Ian Mc Coy was the US Head of Production at BE-AT.TV in 2018 for 5 months. He also worked as a Senior Live Producer at Vimeo from 2013 to 2018 in Brooklyn, NY, and as a Studio Technician at Comcast Sports Group from 2008 to 2013 in Bethesda, MD.
Educational Background
Ian Mc Coy studied Broadcast Journalism and achieved a Bachelor's Degree from the University of Maryland, attending from 2006 to 2008.
Key Contributions
Ian Mc Coy has produced live content for major events, including the NBA Finals, WNBA All-Star Game, and USA Basketball events. He managed workflows to expand the NBA's live content in new areas such as live-audio and off-season Pro-Am basketball tournaments. Ian developed a Twitch strategy that resulted in a more than 500% increase in followers for the NBA's account. He pioneered a remote workflow video capture and streaming strategy for NBA's social platforms and trained staff to enhance live streaming capabilities within the NBA's Emerging Media team.