Iveta Karapetian
About Iveta Karapetian
Iveta Karapetian is the Director of Digital Data Strategy & Analytics at the NBA and an Adjunct Professor at St. John's University.
Company: National Basketball Association (NBA)
Iveta Karapetian has a substantial professional history with the National Basketball Association (NBA), holding various positions since 2017. She currently serves as the Director of Digital Data Strategy & Analytics in New York, a role she has held since 2021. Previously, she served as the Digital Data & Analytics Lead (Senior Manager) from 2019 to 2021 and as Digital Data Manager (Manager) from 2018 to 2019. Her initial role at the NBA was as a Digital Content Analyst (Associate Manager) from 2017 to 2018, further establishing her expertise in digital data analytics.
Current Title: Director, Digital Data Strategy & Analytics
Iveta Karapetian is currently the Director of Digital Data Strategy & Analytics at the NBA. In this role, she oversees the strategic planning and execution of digital data initiatives. This involves leveraging data analytics to enhance digital content and drive engagement. Her leadership in this area has been integral since she assumed this position in 2021.
Current Role: Adjunct Professor at St. John’s University
Since 2016, Iveta Karapetian has been imparting her knowledge as an Adjunct Professor at St. John’s University in Greater New York City Area. This role complements her industry experience, allowing her to mentor and educate students in business and data-related disciplines. Her academic involvement underscores her dedication to the field of business education.
Education and Expertise
Iveta Karapetian obtained both her MBA and Bachelor of Science (B.S.) degrees from St. John's University, The Peter J. Tobin College of Business. She completed her MBA from 2013 to 2015, following her B.S. degree which she earned from 2010 to 2014. Her educational background provided a solid foundation in business principles and analytics, which she has further developed through her extensive professional experience.