James Briars
About James Briars
James Briars is a Manager at the National Basketball Association (NBA) in London, England, with extensive experience in marketing, customer activation, and fan engagement. He holds a Master of Science in International Business from the University of Leeds and a Bachelor of Arts in Historical Archaeology from the University of York.
Current Position at NBA
James Briars is currently serving as a Manager at the National Basketball Association (NBA) in London, England. His tenure in this role began in 2022.
Previous Roles at NBA
James Briars has held multiple roles at the NBA, including Associate Manager - Marketing & Growth from 2021 to 2022, Associate Manager - CRM & Customer Activation from 2020 to 2021, and Marketing Coordinator - CRM and Customer Activation from 2018 to 2020. He also worked as a Project Employee - Marketing, Customer Activation in 2018 and began his journey at NBA as a Marketing and Communications Intern from 2017 to 2018.
Earlier Career Experience
James Briars' early career includes a variety of roles such as Marketing Intern at York City FC Futsal Club from 2016 to 2017, Gap Assistant at Geelong Grammar School in Australia from 2015 to 2016, Residential Fellow at Wymondham College from 2014 to 2015, and Summer Camp Counselor at Camp Wah-Nee in Connecticut, USA, in 2013 and 2014. He also worked as a Swimming Instructor at Abbeycroft Leisure in Bury St Edmunds, Suffolk, from 2010 to 2011.
Educational Background
James Briars holds a Master of Science (MSc) in International Business from the University of Leeds, which he completed in 2017. He also earned a Bachelor of Arts (BA) in Historical Archaeology from the University of York, where he studied from 2011 to 2014.
International Work Experience
James Briars has a diverse international work experience, having worked in various educational and sports-related roles across Australia, the USA, and the UK. His global exposure enhances his capability to understand and engage with sports fans across different cultures.
Passion for Fan Experience
James Briars has a strong passion for using data to personalize fan experiences and deepen connections with sports. His interest lies in how sports organizations can work across borders to enhance fan engagement.