Jay Lee
About Jay Lee
Jay Lee is the Senior Vice President, Head of Consumer Product Experience at the NBA, with extensive experience in product development and digital media across various industries.
Title
Jay Lee is the Senior Vice President and Head Of Consumer Product Experience at the National Basketball Association (NBA).
Current Role at NBA
Jay Lee oversees the consumer product experience at the NBA, responsible for enhancing the engagement and interaction with the league's digital products, including apps, websites, and streaming services.
Previous Roles at NBA
Jay Lee has held multiple leadership roles at the NBA, including Vice President, Head of Consumer Product Experience, Next Gen from 2020 to 2023, and Vice President, Digital Products from 2018 to 2020. He was integral to developing the NBA's international product portfolio, such as NBA apps, websites, and League Pass.
Role at Nike
Jay Lee served as the Head of Product for Nike Activity Experiences, including NTC, NRC, and Coaching Innovation, from 2015 to 2017. He played a key role in rebuilding and improving personalized coaching and premium training experiences through the Nike+ Run Club and Nike+ Training Club mobile apps.
Experience at ESPN
Jay Lee's tenure at ESPN included roles such as Head of Product for Mobile and Digital Revenue from 2013 to 2015, Head of Product for Mobile from 2010 to 2013, and Director of Product Development for Mobile, Video, and International Digital Media from 2007 to 2010. He contributed to launching and scaling mobile and streaming products like ScoreCenter, the ESPN App, Fantasy, College Football, and Watch ESPN.
Role at Accenture
Between 1998 and 2007, Jay Lee worked at Accenture as a Consulting Manager in the Media & Entertainment sector, where he gained expertise in leading revenue strategy and advertising product innovation across various industries including sports, media, publishing, telecommunications, cable, and entertainment.
Educational Background
Jay Lee holds a Bachelor of Science in Commerce with concentrations in Finance and Marketing from the University of Virginia.
Founder of Modal Music LLC
Jay Lee founded and owned Modal Music LLC from 2003 to 2007, where he presumably engaged in entrepreneurial activities within the music industry before transitioning fully into the technology and sports sectors.