Jeana Paola Mattei
About Jeana Paola Mattei
Jeana Paola Mattei is the Manager of Global Marketing Partnerships at the NBA, with a diverse background in sports marketing and event coordination.
Current Role at National Basketball Association (NBA)
Jeana Paola Mattei currently holds the position of Manager, Global Marketing Partnerships at the National Basketball Association (NBA) since 2020. Based in Rio de Janeiro, Brazil, she is responsible for overseeing local partner activations and utilizing NBA intellectual property. Mattei leads the full sales process, which includes prospecting and managing accounts receivable. She also develops market and category mapping to identify new business opportunities and works towards achieving revenue targets by integrating partners into institutional side projects.
Previous Roles and Professional Experience
Before her current role, Mattei served as Associate Manager, Global Partnerships at the NBA from 2018 to 2020 in Rio de Janeiro. Prior to that, she was Partnership Marketing Coordinator at Norte Marketing Esportivo, and a Freelance Event Coordinator at Matueté in São Paulo. Her early career includes internships and roles in sponsorship, partnership marketing, and client services at MLB Advanced Media, Major League Soccer, and New York University, underscoring her extensive experience in sports marketing and event coordination.
Educational Background
Jeana Paola Mattei pursued a postgraduate degree in Human Rights, Social Responsibility, and Global Citizenship from Pontifícia Universidade Católica do Rio Grande do Sul from 2021 to 2022. She earned a Master’s degree in Sports Business from New York University between 2012 and 2014. Additionally, she holds a Bachelor’s degree in Communication, Advertising, and PR from Pontifícia Universidade Católica do Rio Grande do Sul, which she completed between 2007 and 2010.
Key Projects and Events
Mattei played a significant role in executing major NBA events. She was instrumental in organizing the NBA Fan Zone at the Game XP in Rio de Janeiro in 2018, and the NBA House event in São Paulo in 2019. Additionally, she contributed to the execution of the G League International Challenge in Uruguay. Her responsibilities include creating business proposals, presentation decks, and P&Ls for new business ventures and upsells, ensuring project and departmental budget management to maintain a healthy operating income margin.