Jeff Geels
About Jeff Geels
Jeff Geels is the SVP & Head of Direct-to-Consumer Business at the NBA, with extensive experience in digital brand elevation and user acquisition.
Current Role at NBA
Jeff Geels currently holds the position of SVP & Head of Direct-to-Consumer Business at the National Basketball Association (NBA), a role he has been in since 2022. Based in New York, United States, he is responsible for steering the NBA’s direct-to-consumer strategy. His responsibilities likely include enhancing user experience, accelerating user acquisition and retention, and overseeing the global digital brand's elevation.
Experience with Discovery Inc
Before his current role at the NBA, Jeff Geels operated in various significant capacities at Discovery Inc. From 2019 to 2022, he served as SVP & General Manager GOLFTV Digital, managing digital operations. Prior to that, he was the VP of Growth and Business Operations from 2017 to 2019. In these roles, Jeff's function encompassed growth strategy, pricing optimization, and product management, focusing on strengthening Discovery's digital presence and driving user acquisition.
Previous Role with NBA
Jeff Geels also has prior experience with the National Basketball Association, serving as Sr. Director, Global Media Distribution for NBA League Pass from 2016 to 2017. This role focused on direct-to-consumer and OTT (Over-The-Top) services in the Greater New York City Area. His responsibilities likely involved operational oversight and strategic direction for NBA League Pass, enhancing the digital distribution of NBA content.
Educational Background
Jeff Geels has a notable academic background. He completed his MBA at Harvard Business School from 2013 to 2015. Before that, he earned his Bachelor of Arts (B.A.) from Yale University, where he studied from 2005 to 2009. His education has equipped him with a solid foundation in business strategy, analysis, and general management skills.
Broad Expertise and Skills
Jeff Geels has comprehensive expertise in growth strategy, digital marketing, product management, pricing optimization, and global execution. He is known for his ability to elevate digital brands both domestically and internationally. In addition to strategic analysis, he has a particular talent for recruiting key positions and achieving high team retention rates. His skill set includes building teams and infrastructure that drive fast-paced growth and enhance user acquisition and retention for digital products.