Jennifer Sailer
About Jennifer Sailer
Jennifer Sailer is the Director of Marketing Strategy & Operations at the NBA, with extensive experience in marketing and partnership development.
Title
Jennifer Sailer is the Director of Marketing Strategy & Operations at the National Basketball Association (NBA). She has held this title since 2021.
Company
Jennifer Sailer is currently working at the National Basketball Association (NBA). In addition, she serves as the Founder & Co-Chair of the NBA Parents Group since 2018.
Previous Roles at NBA
Before becoming the Director of Marketing Strategy & Operations, Jennifer worked in various roles within the NBA. She was the Marketing Integration Strategist from 2018 to 2020 in New York, NY. From 2015 to 2018, she served as the Senior Manager of Partnership Development. Earlier, from 2013 to 2014, she was the Manager of Global Marketing Partnerships in New York, NY.
Work Experience at Tribune Company
Jennifer Sailer was employed at Tribune Company in New York, NY as a Senior National Account Planner and an Account Executive from 2010 to 2013, holding both positions for 3 years.
Education and Expertise
Jennifer Sailer holds an MBA in Marketing and Media & Entertainment Management from Fordham University, achieved between 2011 and 2014. She also earned a BA in Advertising and Theatre from Penn State University from 2000 to 2004.
Notable Projects
Jennifer led the leaguewide NBA 75 planning efforts, marking the NBA’s 75th anniversary. She also project managed the digital product marketing migration in-house, reflecting her competence in managing digital transformations.
Creative Leadership
Jennifer utilizes brainstorm training to unlock team creativity and encourage innovation. Her expertise in facilitating brainstorming strategy and curating business innovation processes fosters a creative work environment and inspires problem-solving from new angles.