Jessica Chaput
About Jessica Chaput
Jessica Chaput is a Growth Marketing professional currently working at the NBA, with extensive experience in media and digital platform growth at companies like Peacock and CBS Interactive.
Current Role at National Basketball Association
Jessica Chaput currently works at the National Basketball Association (NBA) in the Growth Marketing department. Her tenure at the NBA began in 2024, marking her transition to this renowned sports organization. Her role is centered around driving growth initiatives and strategies for the NBA, leveraging her extensive background in media and marketing. Jessica's expertise in data-driven marketing and advanced attribution models plays a crucial role in her current responsibilities.
Previous Experience at Peacock
Before joining the NBA, Jessica Chaput held significant roles at Peacock. From 2023 to 2024, she served as the Senior Vice President, Media - Growth, Innovation, and Investment. Prior to this, she was the Vice President, Consumer Marketing at Peacock from 2019 to 2023. During her tenure, she played a pivotal role in managing a nine-figure performance media budget and significantly contributing to the growth of Peacock's subscriber base. Her work was characterized by efficient investment decisions across various content verticals and advanced marketing models like Multitouch Attribution (MTA) and Marketing Mix Model (MMM).
Marketing Leadership at CBS Interactive
Jessica Chaput had a substantial career at CBS Interactive, where she worked from 2014 to 2019. She was a Senior Director, Marketing - CBS All Access Acquisition & International in 2019, and a Director, Marketing, Customer Acquisition from 2016 to 2019. Initially, she served as Senior Marketing Manager, Customer Acquisition from 2014 to 2016. Her achievements at CBS Interactive underscored her expertise in customer acquisition and digital marketing, contributing to the growth of CBS All Access during her tenure.
Educational Background
Jessica Chaput completed her MBA in Marketing and Finance from NYU Stern School of Business. Additionally, she earned a B.A. in Psychology from New York University. This educational background has been instrumental in shaping her career in marketing, providing her with a robust foundation in both psychological principles and business analytics.
Early Career and Internships
Jessica began her career with roles in various organizations. She worked as a Marketing Manager at Campusfood.com from 2004 to 2006 and as an Email Marketing professional at MBC Direct Media in 2003. She also interned at Major League Soccer/Soccer United Marketing as a Partnership Marketing Intern in 2007 and served as a CRM Consultant for the Arena Football League in 2008. These early roles provided her with a diverse range of experiences in marketing and customer relationship management.