Jim Poorten
About Jim Poorten
Jim Poorten is the Senior Manager of Social Content at the NBA, where he has played a key role in developing the league's social media strategy.
Title at NBA
Jim Poorten serves as the Senior Manager of Social Content at the National Basketball Association (NBA). Based in Los Angeles, California, he has held this title since 2006, demonstrating a long-term commitment to the organization and its digital presence. Poorten's role involves the strategic development and management of the NBA's social media channels, contributing to the league's strong online presence.
Education and Expertise
Jim Poorten earned a Bachelor of Science degree in Business Administration with a specialization in Sports Management from Seton Hall University, where he studied from 2002 to 2006. His educational background has equipped him with a strong foundation in both business principles and sports industry insights, enabling him to excel in his role at the NBA.
Impact on Social Media Strategy
Since joining the NBA, Jim Poorten has played a key role in developing and implementing the league’s social media strategy. His contributions have been instrumental in growing the NBA’s social media following to over 700 million. Poorten’s work has focused on leveraging social media to enhance fan engagement and broaden the league’s global reach.
Featured in Media
Jim Poorten's expertise and impact in the field were recognized in the CNBC documentary titled #TwitterRevolution. The documentary highlights the transformative power of social media in sports, with Poorten's insights illustrating the significant ways digital platforms have enhanced fan interactions and experiences.
Innovations During NBA Finals
During the NBA Finals, Jim Poorten has been involved in initiatives that use social media to offer fans enhanced experiences. These initiatives include providing virtual courtside experiences through various digital platforms. His efforts aim to bring fans closer to the action and enhance their overall engagement with the game.