Joe Hayward
About Joe Hayward
Joe Hayward is an Event Coordinator at the NBA, managing ticket allocation and supporting community engagement for major events.
Professional Title
Joe Hayward currently holds the position of Event Coordinator at the National Basketball Association (NBA) in Secaucus, New Jersey. He has been with the NBA since 2018 and plays a critical role in managing various aspects of event logistics.
Education and Expertise
Joe Hayward attended the University of Phoenix, where he earned a Bachelor of Science (B.S.) in Business Management. He also holds an Associate of Arts (A.A.) in General Studies from the same institution. His educational background has equipped him with the skills necessary for effective event coordination and management.
Career Background
Joe Hayward has accumulated diverse experience in event management and customer service through various roles. He started his career at MBI Group as a Local 79 Union Laborer, Field Supervisor, and Project Manager from 2007 to 2012. Following that, he worked for BSE Global as College Basketball Communications Staff from 2012 to 2016. In 2013, Joe had a brief stint with CSM Sport & Entertainment focusing on Brand Promotions and Customer Service Management. He then transitioned to The Madison Square Garden Company, where he served as Department Manager and Assistant to EVP of Tickets, Clubs & Premium Hospitality until 2017.
Achievements in Event Coordination
At the NBA, Joe Hayward has significantly impacted marquee events such as the NBA Draft and NBA All-Star, generating over $21 million. He plays a crucial role in managing ticket allocations for all 30 NBA teams and major networks, including TNT, ESPN, and ABC. Additionally, Joe supports the NBA’s Social Responsibility team to ensure community engagement during events.
Roles and Responsibilities
As an Event Coordinator at the NBA, Joe Hayward collaborates with TMBO and Marketing to optimize ticket pricing and maximize return on marketing investments. He ensures compliance with health and safety protocols, especially during the pandemic. Joe also serves as the point of contact on-site for logistics during event load-in and load-out, ensuring smooth operations.