John Xu
About John Xu
John Xu is an Associate Manager, Digital Content Analyst at the NBA and a filmmaker at John Xu Productions LLC.
Title: Associate Manager, Digital Content Analyst at NBA
John Xu currently holds the position of Associate Manager, Digital Content Analyst at the National Basketball Association (NBA). Since 2021, he has been responsible for analyzing and optimizing digital content, significantly contributing to the NBA's digital strategy. John's key initiative includes launching the NBA YouTube Second Channel, which focuses on the Shorts format to enhance the league's digital presence. His role involves continuous content analysis and the implementation of strategies that drive engagement and growth.
Title: Filmmaker at John Xu Productions LLC
In addition to his role at the NBA, John Xu is also the filmmaker at John Xu Productions LLC, a position he has held since 2019. Operating out of New York, John applies his creative skills to produce and direct various film projects. His work in this sphere showcases his versatility and passion for storytelling through cinema. John Xu Productions LLC is a testament to his dedication to the craft and his ability to manage and execute film projects successfully.
Past Role: Creative Director at Fung Bros Youtube
John Xu served as the Creative Director at Fung Bros Youtube from 2019 to 2020. Based in Los Angeles, California, he was responsible for overseeing the creative content and strategic direction of the YouTube channel. His role involved content creation, direction, and ensuring that the channel's content resonated with its audience. This experience honed his skills in digital media management and creative direction.
Education and Expertise
John Xu completed his education with a focus on Business Administration and Finance. He studied Business Administration and Management, General at The Hong Kong University of Science and Technology for 11 months in 2017. Subsequently, he obtained a degree in Finance from The Ohio State University, where he studied from 2014 to 2018. These educational experiences laid the foundation for his varied roles in digital content, finance, and operations analysis.
Professional Background
John Xu has diverse professional experiences across several high-profile organizations. He worked as a Finance Manager in Digital Tools & Solutions at Procter & Gamble from 2018 to 2019 in Cincinnati, Ohio. Prior to this, he gained valuable experience as an Operations Analyst Intern at JPMorgan Chase & Co. in 2017 and as a Statistics and Analysis Intern at the Federal Reserve Bank of Cleveland in 2016. Each role contributed to his multifaceted expertise in finance, analysis, and digital content management.
Additional Leadership Roles
In addition to his primary professional roles, John Xu serves as Co-Chair on APEX, an organization where he is involved in leadership and strategic decision-making. This position highlights his leadership capabilities and his engagement in roles that influence organizational strategy and direction. His involvement with APEX underscores his commitment to contributing to and guiding key initiatives within the organization.