Jonathan Gonzalez
About Jonathan Gonzalez
Jonathan Gonzalez is a Senior Manager at the NBA, specializing in Retail & Licensing within Global Partnerships.
Title
Jonathan Gonzalez holds the position of Senior Manager for Retail & Licensing in Global Partnerships at the National Basketball Association (NBA). In this capacity, he is responsible for overseeing and managing retail and licensing collaborations on a global scale.
Experience at National Basketball Association (NBA)
Jonathan Gonzalez has been working at the NBA since 2015, focusing on Retail & Licensing under Global Partnerships. His role includes implementing strategies that harmonize e-commerce and physical store engagements. This involves a keen analytical and strategic vision applied in product creation, approval processes, and point-of-sale materials.
Previous Experience
Prior to his tenure at the NBA, Jonathan Gonzalez held various internships. He was a Consumer Marketing Intern at Intel Corporation from 2013 to 2014 in São Paulo, Brazil. He also interned at Bloomberg LP in Global Data for four months in 2013, and at Banco Santander in the Compliance department from 2012 to 2013.
Education and Expertise
Jonathan Gonzalez completed his Master's degree in Merchandising/Retail Intelligence at ESPM Escola Superior de Propaganda e Marketing in 2020. He earned an Associate's degree in Administração, Negócios e Marketing from Boston College in 2013. Additionally, he holds a Bachelor of Business Administration (B.B.A.) from Centro Universitário Senac, which he completed in 2014, and a specialization in Google Marketing from ComSchool International.
Strategic Vision and Account Management
Jonathan Gonzalez is known for his strong analytical and strategic vision, which is evident in his work on retail calendars integrating e-commerce and physical store strategies. He has extensive experience in account management particularly focusing on global partnerships, making him a valuable asset in his current role at the NBA.