Jorge Franco Martín
About Jorge Franco Martín
Jorge Franco Martín is a Project Employee in Digital Product at the NBA, with extensive experience in basketball coaching and sports management.
Current Role at National Basketball Association (NBA)
Jorge Franco Martín has been contributing to the National Basketball Association (NBA) as a Project Employee, Digital Product. In this role, he supports the launch and management of the Jr. NBA League OWQLO App across Europe, Middle East, and Africa. His duties include collaborating with the digital products team to develop content strategies for Jr. NBA Leagues and Online programs and providing support to Jr. NBA programs in Africa, Latin America, and Mexico. In addition, he focuses on creating basketball content for fans in Spain, UK, Italy, Germany, and France. Martín also works with partner federations to build a basketball content database for the OWQLO app.
Previous Experience at Movistar Estudiantes and Federación Española de Baloncesto
Prior to his role at the NBA, Jorge Franco Martín served as an Assistant Basketball Coach at Movistar Estudiantes, where he contributed to both the Liga Endesa ACB and the 2nd Team EBA League from 2018 to 2021. During this period, Martín also worked as an Assistant Basketball Coach for the Federación Española de Baloncesto for three years. His coaching career extends to various capacities, such as an Assistant Coach for the U16 Regional Mens Team under the Federación de Baloncesto de Madrid.
Role at Fundación Real Madrid and Other Coaching Positions
Jorge Franco Martín held multiple roles at Fundación Real Madrid from 2011 to 2020, including Technical Manager of the Basketball Department and Training Coordinator for International Basketball Schools. In parallel, he served as a Member of the Training Academic Group. Additionally, Martín was the Head Coach for the First National Division Men's Team at Club Baloncesto Majadahonda for three years and coached youth teams at Real Madrid C.F., focusing on the U15 and U16 age groups.
Educational Background and Certifications
Jorge Franco Martín possesses a robust educational background in sports science and coaching. He holds a Master's degree in Sports Training and Nutrition from the Escuela Universitaria Real Madrid Universidad Europea, completed in 2017, and another Master's degree in Team Sports High Performance from the Universitat de Barcelona, achieved in 2011. Furthermore, he earned the title of Entrenador Superior de Baloncesto from the Federacion Española de Baloncesto in 2009. Martín began his academic journey with a Bachelor's degree in Sports Science and Physical Activity from Universidad Politécnica de Madrid, graduating in 2008.
Contribution to OWQLO and Digital Content Development
In his capacity at the NBA, Jorge Franco Martín plays a crucial role in the development and management of basketball-related digital content. He pilots initiatives to create differentiated content and programs on the OWQLO app, analyzes content performance, and reports key findings to stakeholders. Martín also evaluates operational workflows, proposing innovative solutions for efficiency and scalability. Furthermore, he manages and tracks content costs while providing forecasts for future years. His collaborative efforts involve liaising with Global Partnerships and Media Distribution for partner activations, ensuring the effective delivery of basketball content across strategic markets.