Juan Colon
About Juan Colon
Juan Colon is the Vice President of Media Strategy and Planning at the NBA, with extensive experience in media planning and strategy.
Title
Juan Colon holds the position of Vice President, Media Strategy and Planning at the National Basketball Association (NBA).
Current Role at NBA
Since 2021, Juan Colon has been serving as the Vice President, Media Strategy and Planning at the NBA. Based in the New York City Metropolitan Area, he is responsible for leading the development of fan-centric media plans across both institutional and paid channels.
Previous Roles at NBA
From 2016 to 2021, Juan Colon worked at the NBA as Associate Vice President, Media Strategy and Planning Lead. During his tenure, he focused on creating impactful media campaigns and strategies for the organization.
Experience at MEC
Juan Colon was employed at MEC from 2012 to 2015 as Senior Partner, Senior Director, Planning. He worked in New York, New York, and was involved in high-level media planning and strategic initiatives.
Positions at Starcom MediaVest Group
Prior to his role at MEC, Juan Colon worked at Starcom MediaVest Group. From 2010 to 2012, he served as Associate Director in New York, NY. Before that, he was a Connections Manager from 2007 to 2010 in the same location. Additionally, from 2004 to 2005, he was an Assistant Media Planner at MediaVest.
Educational Background
Juan Colon studied at the University of Delaware, where he earned a Bachelor of Arts in Political Science from 1999 to 2003. His educational background laid the foundation for his subsequent career in media strategy and planning.