Karen Liu
About Karen Liu
Karen Liu is the Director at the National Basketball Association (NBA) with extensive experience in global marketing partnerships and media program development.
Professional Experience at NBA
Karen Liu has amassed extensive experience at the National Basketball Association (NBA) in New York City. Starting as an Account Executive in Global Marketing Partnerships from 2007 to 2008, she steadily advanced through the ranks. She served as a Senior Account Executive from 2008 to 2011 and then as Manager of Global Marketing Partnerships from 2011 to 2014. Her role expanded as she took on responsibilities as Senior Manager, Global Marketing Partnerships between 2015 and 2016. Later, she was appointed as Associate Director from 2016 to 2017 before ultimately becoming a Director in 2018.
Early Career at DraftFCB and Ignition, Inc
Prior to her tenure at the NBA, Karen Liu worked at DraftFCB (formerly Foote, Cone & Belding) as a Media Supervisor from 2002 to 2006 in New York City. Her career began at Ignition, Inc., where she worked as a Marketing Liaison/Translator for three months in 2001-2002. These roles provided her with foundational experience in media supervision and marketing.
Education in Business Administration
Karen Liu studied at The George Washington University, where she focused on Business Administration with a concentration in Marketing and Sport Management. She achieved her Bachelor’s degree, which laid the groundwork for her career in marketing and management.
Skills and Expertise
Karen Liu is known for her strong track record in building media programs that enhance brand perception and support business goals. She has exceptional project management and execution skills within both agency and publisher environments. Her expertise also extends to budget and P&L management, as well as both international and domestic marketing.