Kate Seddon Nee Myers
About Kate Seddon Nee Myers
Kate Seddon Nee Myers is the Global Partnerships Manager at the NBA, with extensive experience in sponsorship and project management roles across various high-profile organizations.
Global Partnerships Manager at NBA
Kate Seddon Nee Myers has been serving as the Global Partnerships Manager at the National Basketball Association (NBA) since 2021. Based in London, England, her role involves fostering and managing partnerships on a global scale. The position leverages her extensive experience in managing sponsorships and partnerships, ensuring mutually beneficial relationships between the NBA and its partners.
Career at Formula 1
Before joining the NBA, Kate worked at Formula 1 as a Senior Project Manager (Off-Track) from 2019 to 2021. During her two-year tenure in London, she managed various off-track initiatives, integrating her expertise in experiential activation and project management to enhance the Formula 1 experience for partners and stakeholders.
Senior Roles at Santander UK and Barclays
Kate held significant roles in both Santander UK and Barclays. At Santander UK, she served as the Senior Sponsorship and Events Manager from 2017 to 2019. Prior to that, she worked at Barclays as the Sponsorship Events Manager from 2014 to 2017. In both positions, she successfully managed sponsorship activities and events, ensuring effective budget management and high-quality execution.
Early Career and Freelance Roles
Kate's early career includes various roles at prestigious companies. She worked at Barclaycard as a Sponsorship and Partnerships Manager in 2013-2014 and engaged in freelance roles with Arc Worldwide and Cake Group in 2012. Her efforts were instrumental in managing accounts for major brands such as Kenco, Chobani, Coca-Cola, and Sony.
Education and Expertise
Kate studied at the University of Nottingham, earning a 2:1 BA (Hons) in American Studies (History and Literature) from 2004 to 2008. Her education laid the foundation for her career in sponsorship and partnership management. Additionally, she possesses strong budget management skills and expertise in experiential activation, enhancing the value and impact of brand experiences.