Katie Garmendia
About Katie Garmendia
Katie Garmendia is the Strategic Integration Lead at the NBA, with a background in consumer insights and media research from ESPN and NBC Sports.
Current Role at NBA
Katie Garmendia is the Strategic Integration Lead at the National Basketball Association (NBA), a role she has held since 2023. She is responsible for integrating strategic initiatives within the organization. Based in New York, New York, Katie leverages her extensive experience in media insights and consumer research to support the NBA's business objectives.
Previous Roles at NBA
Before becoming the Strategic Integration Lead, Katie Garmendia held several key positions at the NBA. She was the Consumer & Fan Insights Director in 2022 for one month, prior to that she served as the Consumer & Fan Insights Senior Manager from 2021 to 2022 for a year. Katie also worked as the Senior Manager of Global Media Insights from 2020 to 2021 for six months and started her tenure at the NBA as the Manager of Global Media Insights from 2019 to 2020 for one year.
Experience at ESPN
Katie Garmendia has a robust background in media research and insights. She worked at ESPN as Manager, Advertising & Marketing Intelligence in 2018 for eight months. Prior to that, she served as Associate Manager of Sales Research from 2016 to 2018 for two years, and as a Senior Research Analyst from 2014 to 2016 for two years. Her role at ESPN involved providing strategic insights and supporting advertising and marketing initiatives.
Early Career at NBC Sports
Katie Garmendia began her professional career at NBC Sports, where she was a Research Analyst in Advertising Sales from 2012 to 2014 for two years. She was then promoted to Senior Research Analyst in Advertising Sales for two months in 2014. During her time at NBC Sports, she was involved in analyzing advertising data and supporting the sales team with actionable insights.
Educational Background
Katie Garmendia holds a Bachelor of Arts (BA) degree in Sociology from Duke University, where she studied from 2008 to 2012 for four years. During her time at Duke, she was active in the Kappa Kappa Gamma sorority, serving as the Risk Manager for the Delta Beta Chapter from 2011 to 2012.