Kelly Cooke
About Kelly Cooke
Kelly Cooke is the Head of Content Distribution and Direct-to-Consumer Partnerships at the NBA, with extensive experience in media and entertainment across Asia.
Company
Kelly Cooke is currently employed at the National Basketball Association (NBA) as the Head of Content Distribution and Direct-to-Consumer Partnerships. In this role, she is based in Singapore, focusing on expanding the NBA's reach and services directly to consumers. Her responsibilities likely include negotiating deals, forming partnerships, and overseeing content distribution strategies.
Title
Head of Content Distribution and Direct-To-Consumer Partnerships. In this capacity, she leads strategic efforts to broaden the NBA's audience through digital and direct-to-consumer initiatives.
Professional Experience
Kelly Cooke has extensive experience in media and entertainment, starting her career at MTV Interactive in New York City. She later held key roles at ESPN, including Director, International Mobile and GM, North Asia. At The Walt Disney Company, she served as Director & GM, Media and Digital Distribution for Hong Kong & Taiwan. At Moonbug Entertainment, she was Head of Distribution & Brand Partnerships in Singapore before joining the NBA in 2023.
Education and Expertise
Kelly Cooke studied at Georgetown University from 1990 to 1994 and attended Hong Kong International School from 1986 to 1990. Her academic background and professional experiences have given her expertise in launching products and services across Asia, especially in sports, entertainment, and OTT sectors.
International Experience
Kelly Cooke has lived in multiple countries, including the US, Holland, France, Hong Kong, Taiwan, China, and Singapore. This diverse cultural exposure has enriched her perspectives and contributed to her effectiveness in global roles. She has a deep understanding of different markets, particularly in Asia.