Kerry Tatlock
About Kerry Tatlock
Kerry Tatlock is the EVP of Global Marketing Partnerships and Media at the NBA, overseeing marketing partner relationships and new business development across various leagues.
Title
Kerry Tatlock serves as the Executive Vice President (EVP) of Global Marketing Partnerships and Media at the National Basketball Association (NBA).
Current Role at the NBA
Kerry Tatlock is currently holding the position of EVP, Global Marketing Partnerships and Media at the NBA. She oversees marketing partner relationships and new business development for the NBA, WNBA, G League, NBA 2K League, and USA Basketball. Tatlock's responsibilities include working with partners to develop integrated, season-long marketing programs that utilize multiple league assets, managing the global infrastructure of the NBA's marketing partnerships and media group, and identifying efficiencies and best practices across the NBA's regional offices.
Previous Roles at the NBA
Kerry Tatlock has held several significant roles at the NBA before her current position. From 2013 to 2021, she was the SVP, Global Marketing Partnerships, a role she held for 8 years in New York City. She also served as Vice President, Global Marketing Partnerships from 2008 to 2013 for 5 years in the Greater New York City Area. Prior to that, Tatlock was the Senior Director, Global Marketing Partnerships from 2006 to 2008 for 2 years, and the Director, Global Marketing Partnerships from 2005 to 2006 for 11 months.
Work Experience in Sports Marketing
Before joining the NBA, Kerry Tatlock worked as the Vice President, Television and New Media at Women's United Soccer Association (WUSA) from 2000 to 2003. She then served at SFX SPORTS where her last held position was Director, Marketing and Development from 1997 to 2000. Tatlock has extensive experience in sports marketing, development, and media.
Early Career at Nickelodeon
Kerry Tatlock began her career at Nickelodeon, where she worked from 1994 to 1997. Her last position there was Manager, International Communications. This early role has contributed to her broad expertise in the field of marketing and communications.