Kevin Scheitrum
About Kevin Scheitrum
Kevin Scheitrum is the Associate Vice President of Content Personalization & Optimization at the NBA and the Founder of Out Pitch Media, with extensive experience in marketing, content optimization, and digital strategy.
Title: Associate Vice President, Content Personalization & Optimization
Kevin Scheitrum currently holds the position of Associate Vice President, Content Personalization & Optimization at the National Basketball Association (NBA) in New York, New York. Since 2022, he has been responsible for leading strategies that tailor content to audience preferences to maximize engagement and effectiveness. His role involves leveraging data-driven insights to optimize content across NBA platforms, boosting user experience and interaction.
Company: National Basketball Association
Kevin Scheitrum has a longstanding history with the NBA, initially starting as Senior Editor for NBA Interactive from 2010 to 2012 in Secaucus, NJ. He advanced to Senior Manager, Digital Products - International Content, a role he held for six years from 2010 to 2016, focusing on content management in international markets. From 2017 to 2019, he served as the Director of Content Optimization & Publishing, and in 2022, he was elevated to Associate Vice President, Content Personalization & Optimization based in New York, NY.
Company: Out Pitch Media
Alongside his role at the NBA, Kevin is the founder of Out Pitch Media, established in 2022 and located in Brooklyn, New York. Out Pitch Media focuses on content creation and strategic media solutions. Under his leadership, the company aims to provide innovative content personalization and media optimization services, drawing from his extensive experience in digital strategy and content management.
Previous Roles: Dapper Labs and The Bronx Brewery
Before his current roles, Kevin Scheitrum was head of Content Marketing - NBA Top Shot at Dapper Labs for one year from 2021 to 2022. His efforts were concentrated on promoting the NBA Top Shot platform. Additionally, he made significant contributions at The Bronx Brewery, beginning as Senior Director Of Marketing in 2019 and becoming Vice President of Marketing in 2020, where he established an eCommerce operation during the quarantine to facilitate direct-to-consumer sales.
Education and Skills
Kevin Scheitrum is a Boston University alumnus, where he earned a Bachelor's degree and a BA between 2003 to 2007. His educational background fortified his skills in digital strategy, web design, and content management systems. He is proficient in Adobe Photoshop, HTML, CSS, and social media management, and adept at using analytics tools like Omniture Site Analytics and Google Analytics. Kevin is fluent in German, emphasizing his expertise in international business and markets.