Kim Clark
About Kim Clark
Kim Clark is the Vice President of International Marketing at the NBA and has extensive experience in multicultural marketing and consumer engagement programs.
Vice President International Marketing at NBA
Kim Clark has been serving as the Vice President of International Marketing at the National Basketball Association (NBA) since 2017. Based in the Greater New York City Area, Kim is responsible for overseeing international marketing strategies aimed at broadening the NBA's global reach. This role includes developing campaigns to attract a global audience and increasing the brand's engagement in diverse markets.
Director of Operations at TMA Luxe
Kim Clark has held the position of Director of Operations at TMA Luxe since 2014. Located in the Greater Los Angeles Area, Kim's role encompasses performing operational oversight, driving efficiencies, and ensuring that the company's strategic objectives are met. In this capacity, Kim works on optimizing business processes and supports the management team to achieve operational excellence.
Account Director at The Marketing Arm
Since 2013, Kim Clark has been working as an Account Director at The Marketing Arm. In this role, Kim is tasked with managing key client relationships and leading various marketing campaigns. The position involves collaborating with clients to create customized marketing strategies that align with their business goals, ensuring high-quality service delivery.
Education and Expertise
Kim Clark attended the University of Illinois at Urbana-Champaign, where Kim graduated with a Bachelor of Applied Science (BASc) in Advertising in 2003. Over the years, Kim has developed substantial expertise in consumer engagement programs focusing on sports, entertainment, and cause marketing. This educational background has provided a strong foundation for a career in diverse and challenging marketing roles.
Background in Multicultural Marketing
Kim Clark specializes in multicultural marketing strategies that target LGBTQ, Asian, African-American, and Hispanic consumer segments. With a strong track record in this field, Kim has direct brand-building experience with major properties such as Live Nation, AEG, ESSENCE, Billboards, and Black Enterprise. This specialization underscores Kim's ability to navigate and effectively market to a wide variety of demographic groups.
Previous Role at DDB
From 2003 to 2006, Kim Clark worked as an Account Executive at DDB in Chicago. This role involved managing client accounts, developing marketing strategies, and executing campaigns. The position at DDB provided Kim with valuable experience in handling client relations and executing marketing initiatives effectively.