Kyle Ranally
About Kyle Ranally
Kyle Ranally is the Senior Director, Strategic Initiatives Insights Lead at the NBA and an Adjunct Professor at Ohio University, with extensive experience in consumer insights and marketing strategy.
Title
Kyle Ranally holds the position of Senior Director, Strategic Initiatives Insights Lead at the National Basketball Association (NBA) in New York, New York. He also serves as an Adjunct Professor at Ohio University.
NBA Senior Director Role
At the NBA, Kyle Ranally leads a team of consumer insights analysts. He specializes in global, content, and product research. His role includes acting as the lead thought partner for the DTC Team, Global Offices, and Strategy Teams. Kyle champions the integration of key fan and market insights into the NBA's strategic planning and key initiatives. This includes focusing on digital and global opportunities. Additionally, he develops future R&D programs to enhance the NBA's consumer insights capabilities, including needs for future product development.
Previous Roles
Before his current positions, Kyle worked at Meta as a Vertical Insights Marketing Strategist from 2018 to 2023. Prior to Meta, he was at Mindshare, initially as a Senior Associate in Consumer Insights and later as a Manager in the same domain. He also has experience working as a Freelance Writer on Upwork and held various roles such as Consumer Insights/Research Assistant at Vizeum, Alumni Advisor and Continuing Education Chairman at Sigma Alpha Epsilon Fraternity, and Assistant Account Executive at Geometry Global.
Education and Academic Contributions
Kyle earned a Bachelor of Science in Journalism with a focus on Strategic Communication and a minor in Psychology from Ohio University, where he studied from 2009 to 2013. In addition to his professional roles, since 2022 he has been serving as an Adjunct Professor at Ohio University. Kyle has also actively engaged in numerous student organizations and committees during his academic career, including the National Student Advertising Competition and the Ohio University Advertising Association.
Early Career and Internships
Kyle's early career includes diverse roles during his time in university and shortly after graduation. He served as a Public Relations Assistant at the Ohio University Office of Research and Technology, a Research and Analytics Intern at CNN, and a Marketing/Publicity/Promotions Intern at Blaster Entertainment. Kyle was also involved in various capacities with the Sigma Alpha Epsilon Fraternity, spanning positions such as Alumni Relations Chairman and Athletics Chairman during his college years.