Larisa Johnson
About Larisa Johnson
Larisa Johnson is the Vice President, Global Head of Brand & Growth Strategy at the NBA and an Advisory Board Member at inPowered.ai. She has a strong background in media strategy and marketing, having held leadership roles at Twitch, Lyft, and Pandora.
Title
Larisa Johnson serves as the Vice President, Global Head of Brand & Growth Strategy at the National Basketball Association (NBA).
Company
At the NBA, Larisa Johnson is responsible for overseeing strategy, buying, and measurement of the brand's tune-in and performance goals across multiple platforms.
Advisory Role at inPowered.ai
In addition to her role at the NBA, Johnson serves as an Advisory Board Member at inPowered.ai, an AI-powered content amplification platform. She has been in this role since 2022, contributing her extensive expertise in media and brand strategy.
Previous Positions
Larisa Johnson has held several senior positions in leading companies. She was the Vice President of Paid & CRM Media Strategy at the NBA from 2020 to 2023. Prior to that, she held various roles at Twitch, including Sr. Director, Head of Marketing Channel Strategy and Director, Head of Brand Media. Johnson also worked at Lyft as Director, Head of Brand Channel Strategy, and at Pandora as Head of Paid Media.
Career in Media Planning and Strategy
Johnson's earlier career includes roles such as Associate Media Director and Media Supervisor at DigitasLBi_US, Integrated Media Supervisor and Integrated Media Planner at Butler, Shine, Stern & Partners, and Engagement Planner at Carmichael Lynch. Her career began with positions at RPM Advertising and WUCW-TV.
Education and Qualifications
Larisa Johnson holds a B.A. in Strategic Communications from the University of Minnesota. Her academic background equips her with the foundational knowledge and skills critical for her multifaceted roles in media strategy and brand management.