Laur De Martino
About Laur De Martino
Laur De Martino is a Digital and Social Content Publisher at the NBA, known for their innovative strategies and viral content creation across multiple platforms.
Company
Laur De Martino currently works at the National Basketball Association (NBA) as a Digital and Social Content Publisher since 2023. The position is based in Secaucus, New Jersey, United States, with a hybrid work setup. Laur's role involves managing and creating digital content strategies for the NBA's social media platforms.
Professional Title and Roles
Laur De Martino holds the title of Digital and Social Content Publisher at the NBA. Previously, Laur worked in various roles including Fordham Women’s Basketball Digital Content Social & Video Producer/Editor, Social Media Intern at ESPN, Campus Brand Ambassador and Campus Marketing Manager at Bumble, and Public Relations Intern at Madison Square Garden Sports Corp.
Education and Expertise
Laur De Martino studied Communications & Marketing at Fordham University, earning a Bachelor of Arts (BA) from 2020 to 2023. Laur also attended UCLA for Musical Theatre. The academic background provided a strong foundation in digital media, communications, and marketing strategies.
Digital Content and Social Media Management
Laur has created and published over 250 viral vertical videos on NBA platforms, resulting in more than 200 million views across Instagram Reels, Facebook Reels, YouTube Shorts, and Snapchat Spotlight. Laur also launched the 'Million a Day' TikTok initiative, which has achieved over 100 million views since August 2023. These initiatives highlight Laur's expertise in engaging and expanding the Gen Z audience.
Achievements at the NBA
Laur acts as the Gen Z representative for NBA social media, focusing on employing innovative strategies to engage this demographic. In addition to content creation, Laur provides training and development for new hires, ensuring cohesive and effective digital content creation across the team.