Li Jiao
About Li Jiao
Li Jiao is a Senior Media Sales Professional currently working at the NBA with extensive experience in the APAC market.
Current Title and Role at NBA
Li Jiao currently holds the position of a Senior Media Sales Professional at the National Basketball Association (NBA). She started this role in 2022 and is based in Singapore. Her responsibilities include acquiring and managing premium sport media rights and fostering partnerships in the media industry.
Previous Role at SportBusiness
Before her current role, Li Jiao served as Vice President at SportBusiness in 2021. She worked in this capacity for 10 months, during which she developed and executed sales strategies and expanded the company's presence in the sports media market within Singapore.
Experience at SPORTFIVE
Li Jiao was employed at SPORTFIVE as the Sales Director for Media APAC from 2018 to 2021. Based in Singapore, she worked for three years focusing on sales and media distribution strategies in the Asia-Pacific region. Her role emphasized acquiring and managing media rights for sports organizations.
Role at Lagardère Sports Switzerland
From 2015 to 2018, Li Jiao was the Manager of Media Sales and Production at Lagardère Sports Switzerland. During her three-year tenure in the Lausanne Area, she focused on media sales, production management, and the distribution of sports content.
Education at AISTS and Beijing Sport University
Li Jiao has a strong educational background in sports management. She earned her MSA from AISTS (International Academy of Sports Science and Technology) after completing a one-year program from 2015 to 2016. Earlier, she achieved a Master’s degree in Sport Industry Management from Beijing Sport University, studying there from 2008 to 2012.
Professional Skills and Expertise
Li Jiao brings extensive experience in acquiring and selling premium sport media rights, with a particular focus on the APAC market. She is highly skilled in networking within Olympic families and commercial sports sectors. Her commercial mindset is oriented toward achieving objectives, supported by strong negotiation abilities and a focus on media distribution and partnerships in the Greater China region.