Liliana Castillo
About Liliana Castillo
Liliana Castillo is the Senior Director of Global Content Media Distribution at NBA Mexico, with extensive experience in media and marketing roles at Turner and the NBA.
Title and Current Role
Liliana Castillo currently serves as the Senior Director of Global Content Media Distribution for NBA Mexico. She began this role in 2019, representing the National Basketball Association in the Mexican market. Based in Mexico, she is responsible for overseeing the distribution of NBA content and media initiatives specifically tailored to the audience in this region.
Previous Roles at NBA
Before becoming Senior Director, Liliana Castillo worked as the Director of Global Content Media Distribution for NBA Mexico from 2018 to 2019. In this position, she spent a year handling similar responsibilities but at a director level, paving the way for her current senior director position within the organization.
Tenure at Turner Broadcasting System
Prior to her work with the NBA, Liliana Castillo held various roles at Turner Broadcasting System, Inc. From 2016 to 2018, she worked as the Innovations Senior Manager, where she was based at Blvd. Manuel Ávila Camacho No. 1 Piso 8-805. Between 2015 and 2016, she took on the role of Corporate PR Manager in the same location. From 2010 to 2015, she served as the Marketing Manager for Movies and Series for Mexico and Central America based in Mexico, D.F., marking a notable five-year tenure in this position.
Educational Background
Liliana Castillo has a strong educational foundation relevant to her career. She studied at Universidad La Salle, A.C., where she obtained her Licenciatura en Administración de Empresas from 2000 to 2004. Furthering her expertise, she attended Escuela de Mercadotecnia and specialized in digital marketing. She achieved a Certificación Internacional en Digital Marketing in Diplomado Digital Marketing and Comunicación digital y contenidos multimedia (social media marketing), though the exact times of the certifications are noted inconsistently.