Lisa M. Quinn
About Lisa M. Quinn
Lisa M. Quinn is the Sr. Director of Content Development & Events at the NBA, with extensive experience in sports event management and marketing.
Title
Lisa M. Quinn is the Sr. Director of Content Development & Events at the National Basketball Association (NBA).
Current Role at NBA
Lisa M. Quinn has been with the NBA since 2000 in New York City. In her capacity as Sr. Director of Content Development & Events, she oversees logistics for international games in cities such as Berlin, London, Manchester, and Mexico. She manages an average of ten global events annually, including large gatherings with over 125,000 attendees. Quinn collaborates with League marketing partners to enhance brand awareness and sponsorship value and develops strategic marketing campaigns to boost ticket sales for NBA All-Star events through traditional and digital marketing.
Previous Experience at Major League Baseball
Before joining the NBA, Lisa M. Quinn worked at Major League Baseball from 1996 to 2000 in NYC. She held the position of Special Events and Public Relations Specialist, where she gained valuable experience in managing and organizing sports events.
Education and Expertise
Lisa M. Quinn holds an MBA with a concentration in Sports Administration from Robert Morris University, earned between 1992 and 1994. Prior to that, she achieved a BS in Psychology from the University of Pittsburgh, completing her studies in 1991. Her educational background laid the foundation for her career in sports event management and content development.
Key Initiatives and Projects
During her tenure at the NBA, Lisa M. Quinn served as the interim Events Department lead for NBA China in Beijing, managing a team of seven local staff members. She directed the marketing and video content plan for the NBA Nation China touring program across 14 cities. Additionally, she is responsible for executing NBA grassroots touring programs, handling aspects like tour routing, staff training, and budget management. She also negotiates media deals for NBA All-Star events, achieving an average 30% barter value over cash spend. Quinn organizes NBA player appearances for community events such as hospital visits and court dedications as part of the NBA Cares program.