Lucas Kirby
About Lucas Kirby
Lucas Kirby is the Senior Manager of New Business Ventures at the NBA, with a background in global strategy, consulting, and corporate strategy.
Current Role: Senior Manager, New Business Ventures
Lucas Kirby is currently serving as the Senior Manager, New Business Ventures at the National Basketball Association (NBA) in New York, New York, United States. In this role, which started in 2024, he focuses on spearheading new business opportunities and ventures for the NBA. The position involves strategic planning and execution to drive the NBA’s growth in new market segments.
Previous Role: Senior Manager, Global Strategy & Innovation
In 2023, Lucas Kirby worked as the Senior Manager, Global Strategy & Innovation at the National Basketball Association (NBA). Though his tenure was brief, he contributed to developing and implementing innovative strategies to enhance the NBA's global presence and operational effectiveness.
Manager, Global Strategy & Innovation at NBA
From 2021 to 2023, Lucas Kirby held the position of Manager, Global Strategy & Innovation at the NBA. During this time, he played a vital role in formulating strategies that supported the league's international growth and adaptation to emerging trends in the sports industry.
Consulting Experience at Bain & Company
Lucas Kirby gained significant consulting experience at Bain & Company. He served as an Associate Consultant in the Greater New York City Area from 2019 to 2021 and advanced to a Senior Associate Consultant for a brief period in 2021. His work involved providing strategic advice and solutions to a variety of clients, enhancing organizational performance.
Short Stint at The Walt Disney Company
In 2018, Lucas Kirby worked within Corporate Strategy and Business Development at The Walt Disney Company in Greater Los Angeles Area. Although his time there lasted two months, it provided him with insights into corporate strategic planning and business development within a major entertainment conglomerate.
Academic Background: Yale University
Lucas Kirby earned his Bachelor of Arts (BA) in American Studies from Yale University, where he studied from 2015 to 2019. His academic background at Yale provided a solid foundation in critical thinking, research, and a comprehensive understanding of American culture and societal developments.