Maggie Engellenner
About Maggie Engellenner
Maggie Engellenner is the Senior Manager of New Media & Content Partnerships at the NBA, where she manages relationships with major digital, social, and broadcast partners.
Current Role at National Basketball Association
Maggie Engellenner currently holds the position of Senior Manager, New Media & Content Partnerships at the National Basketball Association (NBA). In this role since 2016, she is based in New York, New York. Maggie manages relationships with major digital, social, and broadcast partners, including Facebook, Instagram, Twitter, Google/YouTube, Snapchat, GIPHY, Twitch, ByteDance, Headspace, Warner Media, and ESPN. She coordinates partner presence at significant NBA events such as the Rookie Transition Program, Draft, All-Star, Awards Show, Playoffs, and Finals. Additionally, Maggie directs the implementation of digital and social strategy related to daily content, league initiatives, player priorities, and social justice efforts.
Past Experience in Public Relations
Maggie Engellenner has an extensive background in public relations. She worked at Canon Solutions America as a Public Relations Consultant from 2015 to 2016 for one month and as a Public Relations Intern in 2015 for six months. At Good Samaritan Hospital, she was a Public Affairs Intern for two months in 2014. Moreover, she served as a Public Relations Specialist-Volunteer at TrueSport U Summit in 2014 for five months. Her roles involved various public relations responsibilities, providing her with substantial experience in the field.
Educational Background
Maggie Engellenner graduated Summa Cum Laude with a Bachelor's Degree in Journalism-Public Relations (sports) from the University of North Carolina at Chapel Hill, where she studied from 2012 to 2016. She also completed a minor in Social and Economic Justice. During her academic tenure, Maggie conducted an honors thesis focused on the use of Twitter as a tool for sports marketing and public relations, specifically targeting the NBA. Prior to that, she attended Smithtown High School East from 2008 to 2012.
Previous Roles and Responsibilities
Before her current role at the NBA, Maggie Engellenner held various positions that built her expertise in media and public relations. She worked at UNC School of Media and Journalism as a Teaching Assistant in 2016 for four months and at 4 Our Fans as a Marketing and Public Relations Consultant from 2015 to 2016 for one year. She was also involved in extracurricular activities, serving as Co-President of UNC Women's Club Volleyball and as a Representative for ESPNU Campus Connection from 2014 to 2015.