Mara Nicastro
About Mara Nicastro
Mara Nicastro is the Manager of Content Business Operations at the NBA, with a background in production management and a diverse skill set in logistics, finance, and marketing.
Current Role at National Basketball Association (NBA)
Mara Nicastro is the Manager of Content Business Operations at the National Basketball Association (NBA). She began her tenure in this role in 2020, where she focuses on enhancing content creation and sponsorships by leveraging her skills in marketing and event activation. Mara’s role involves utilizing her expertise in logistics and schedule management to coordinate complex projects seamlessly.
Previous Positions at NBA
Before her current managerial role, Mara Nicastro worked as a Production Manager at the NBA from 2015. She was based in Secaucus, New Jersey, where she managed production schedules and logistics. Prior to that, she served as a Production Coordinator from 2013 to 2020 in the Greater New York City area, honing her skills in corporate finance, contract management, and logistics.
Role at Corefire Studio
In addition to her full-time position at the NBA, Mara Nicastro serves as a Trainer/Instructor at Corefire Studio in Montclair, NJ, since 2015. She is a certified Lagree Fitness instructor, which has developed her skills in motivational speaking and engaging audiences effectively.
Educational Background
Mara Nicastro holds a Master of Business Administration (MBA) from Lehigh University, completed in 2023. Her MBA education enhances her business acumen through experiential learning. She also earned a Bachelor's degree in Journalism and Political Science from Lehigh University in 2013. This diverse academic background equips her with a well-rounded skill set essential for her roles in content business operations and production management.
Expertise and Skills
Mara Nicastro's professional expertise spans multiple domains. She is proficient in logistics and schedule management, crucial for coordinating complex projects at the NBA. Additionally, her knowledge of corporate finance and contract management complements her role in content business operations. Her skills in marketing and event activation have significantly contributed to the enhancement of content creation and sponsorships at the NBA.