Marcus Minifee
About Marcus Minifee
Marcus Minifee is the VP of Global Partner Marketing at the NBA, with extensive experience in marketing and strategic partnerships across various industries.
Current Role at NBA
Marcus Minifee is currently working at the National Basketball Association (NBA) as the Vice President of Global Partner Marketing. Based in the New York City Metropolitan Area, he has been with the NBA since 2020. In this role, he oversees the strategic partnerships and marketing initiatives that involve global collaborations, helping to elevate the NBA's brand through various channels and platforms.
Previous Position at UM Worldwide
Before joining the NBA, Marcus Minifee was the Senior Vice President of Client Business Partner, Portfolio Management at UM Worldwide. He worked there from 2019 to 2020 for a year in the Greater New York City Area. In this position, he focused on overseeing client portfolios and driving marketing strategies that align with business targets and client goals.
Experience at BSE Global
Between 2017 and 2019, Marcus Minifee held the role of Vice President of Team Marketing at BSE Global, which includes Brooklyn Nets, New York Islanders, and Barclays Center. Based in Brooklyn, NY, he was responsible for leading team marketing strategies, enhancing fan engagement, and driving sales and corporate partnerships across multiple sports teams and venues.
Earlier Career at Samsung Electronics
Marcus Minifee worked as the Senior Channel Marketing Lead in the Omni-Channel Marketing Group at Samsung Electronics from 2015 to 2017. In the Greater New York City Area, he led integrated marketing campaigns that spanned TV, radio, print, in-store POP, direct mail, OOH, digital/social media, and experiential programs. He was instrumental in driving market presence and consumer engagement for Samsung's products.
Educational Background
Marcus Minifee holds a Master's degree in Sport Management & Sport Psychology from the Gies College of Business at the University of Illinois Urbana-Champaign. He also earned a Bachelor's degree in Psychology from Bradley University. Besides, he attended De La Salle Institute in Chicago. His educational foundation has contributed significantly to his comprehensive approach in marketing and strategic management.