Marielle Goebelbecker
About Marielle Goebelbecker
Marielle Goebelbecker is the Global Fan Insights Strategist at the NBA, with a background in research and analytics from her previous roles at Maru/Matchbox and ViacomCBS. She holds a Bachelor's degree in Psychology from Columbia University.
Global Fan Insights Strategist at NBA
Marielle Goebelbecker has been serving as the Global Fan Insights Strategist at the National Basketball Association (NBA) since 2022. Based in New York, she leverages her extensive background in research and analytics to drive strategies centered on fan engagement and behavior. Her role involves analyzing global fan data to deliver actionable insights, which contribute to the NBA's marketing and engagement strategies.
Senior Research Manager at Maru/Matchbox
Before joining the NBA, Marielle Goebelbecker worked at Maru/Matchbox as a Senior Research Manager in the Media, Entertainment, and Technology division from 2021 to 2022. During her tenure, she was responsible for leading research initiatives that helped various entertainment and tech clients understand their audiences better. Her role included managing projects that ranged from consumer behavior studies to media consumption patterns.
Senior Research Analyst at ViacomCBS
Marielle Goebelbecker held the position of Senior Research Analyst at ViacomCBS from 2020 to 2021. In this role, she focused on providing in-depth research and data analysis to support various departments within the company. Her expertise in audience analysis and media trends played a crucial role in helping ViacomCBS make data-driven decisions.
Research Analyst Roles at ViacomCBS
From 2017 to 2020, Marielle Goebelbecker worked in multiple research analyst positions at ViacomCBS. She started as a Research Coordinator for MTV/VH1/Logo, then moved on to the role of Research Analyst for Comedy Central/Paramount/TV Land. These roles involved analyzing viewership data, conducting market research, and providing insights that supported programming and marketing strategies across various channels.
Educational Background and Expertise
Marielle Goebelbecker earned her Bachelor's degree in Psychology from Columbia University in the City of New York, where she studied from 2013 to 2017. Her academic background provides a strong foundation in understanding human behavior and data analysis, which she has effectively applied in her professional roles. She also holds a high school diploma from Friends Academy, which she achieved between 2009 and 2013.